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Together with our friends at CCL Label Australia and Molasses, who have sponsored this award with the prize of $3,000 worth of printing (CCL Australia) and $5,000 worth of design (Molasses). The best of each category was selected from wine, spirits, beer + cider and non-alcoholics and the best of the best won the inaugural Easy on the Eye competition.


Entries were evaluated on the basis of creativity, impact, and execution. Judges considered not only each designer’s aesthetic choices but also the effectiveness and appropriateness of the design within the context of the product and the brand.


This separate competition process was judged by a distinguished panel of graphic and packaging design professionals who considered and evaluated each entry based on impact, originality, creativity, innovation, execution and relevance to the target market. Judges also considered the aesthetic choices, efficiency and suitability of each design.


The Easy on the Eye Awards formally recognize the absolute best in consumer product packaging design Australia wide, bringing awareness to the immense value that lies in well-designed brand packaging.


This year's Easy on the Eye award was judged at P&V Merchants.


Judging Criteria:

Originality

Creativity

Effectiveness

Technical/ Print quality use of embellishments

Innovation


Judges:

Dan Parritt & Kent Stewart, Molasses

Amy Todd, CCL Label

Andrew Downer, Murdoch Hill Wines


Winner


Never Never — Triple Juniper Gin

Never Never have gone that extra mile! They'd considered the key aspects for the brand, category and consumer, helping them stand out whilst creating something truly awesome to look at. The design itself had thought behind it, not just design for designs sake, delivering something different, something you want to pick up, explore and taste (along with some commercial savvy).




Finalists

Finalists:
Burnley Brewing — Coffee Brown Ale with These Days Coffee Roasting

A great example of maintaining a masterbrand’s signature but bringing plenty of flair and character with the use of upside down elements that creates intrigue and onshelf presence. An excellent combination of design, typography and illustration.

Finalists:
Two Boys Brew Kombucha — Silk Road

A charmingly handled boutique design approach for an FMCG product. A playful solution that really delivered on the mantra of “feeling alive,”. Simple and fresh made this standout with a well selected structure for the target market.

Finalists:
Never Never — Triple Juniper Gin

Beautiful attention to detail at every point from the dieline, illustration and the use of finishes all brought together with a nice idea. This piece was really strong and definitely takes premium to another level. It creates standout in a very clutter category with also a great choice of structure.

Finalists:
Brave New Wine — 2019 Nat Daddy

A piece of packaging that is confident enough to use very minimal copy, letting the illustration draw you in and make you want to pick it up. Crafted layout with nothing trying too hard.