Together with our friends at CCL Label Australia and Molasses, who have sponsored this award with the prize of $3,000 worth of printing (CCL Australia) and $5,000 worth of design (Molasses). The best of each category was selected from wine, spirits, beer + cider and non-alcoholics and the best of the best won the inaugural Easy on the Eye competition.
Entries were evaluated on the basis of creativity, impact, and execution. Judges considered not only each designer’s aesthetic choices but also the effectiveness and appropriateness of the design within the context of the product and the brand.
This separate competition process was judged by a distinguished panel of graphic and packaging design professionals who considered and evaluated each entry based on impact, originality, creativity, innovation, execution and relevance to the target market. Judges also considered the aesthetic choices, efficiency and suitability of each design.
The Easy on the Eye Awards formally recognize the absolute best in consumer product packaging design Australia wide, bringing awareness to the immense value that lies in well-designed brand packaging.
This year's Easy on the Eye award was judged at P&V Merchants.
Technical/ Print quality use of embellishments
Dan Parritt & Kent Stewart, Molasses
Amy Todd, CCL Label
Andrew Downer, Murdoch Hill Wines